Which Email Marketing Tool Should You Use?
With years of experience in online marketing, Choice is your which Email Marketing Software is best, there is one thing that I can swear by—the tools that you use can make or break your plan. And when it comes to email marketing, the right tool matters the most.
With so many choices out there, I find myself regularly asked by companies: What is the best email marketing platform? It will depend upon what you require—budget, size, automation, and simplicity are all considerations.
Below, I compare and contrast five of the most trustworthy email marketing tools, based on actual usage.
Pros:
- Ease of use drag-and-drop editor
- Pre-built templates and automations
- Free plan is offered
- Great analytics and A/B testing capabilities
Disadvantages:
- Pricing escalates steeply with growth
- Limited advanced automation on free/low-tier plans
Unbiased verdict:
ConvertKit is perfect for creators and bloggers. It’s simple, solid, and lets you scale up into more advanced features when needed
2. ConvertKit – Perfect for Creators and Bloggers
Advantages:
- Perfect for authors, content creators, and course sellers
- Visual automated builder
- Easy segmentation and tagging
- Solid lead magnet and sequence support
Attractions:
- Templates are simplistic
- A bit more costly to initiate than some
Verdict
If you’re building a content or personal brand business, ConvertKit makes list-building and automations a breeze.
3. ActiveCampaign – Best for Advanced Automation
Pros:
- Advanced and flexible automation features
- Built-in CRM for sales teams
- Complex segmentation and behavior tracking
- Great email deliverability
Cons:
- Higher learning curve
- No free plan (only a 14-day trial)
Verdict:
ActiveCampaign is a beast. If you require advanced automation and customer journeys, this is the tool for scaling businesses.
4. Sendinblue (Now Brevo) – Best Email Marketing Software
Pros:
- Combines email, SMS, chat, and CRM
- Free plan allows for 300 emails/day
- Pricing in terms of volume, not number of contacts
- Easy automation and drag-and-drop builder
Cons:
- Little customization possible with templates
- Reporting features not as deep as others
Verdict:
For small to medium-sized businesses who need more than one channel in one tool, Sendinblue is an excellent budget-friendly option.
5. HubSpot – Best for Large Businesses and Teams
Pros:
- Full marketing automation and CRM suite
- Rich analytics and personalization
- Best for scaling and sales/marketing integration
- Enterprise-level features
Cons:
- Prices steep as you scale
- Can be too cumbersome for small teams
Verdict:
If your business needs an all-in-one enterprise-grade marketing platform, HubSpot is hard to top—but at a cost.
There’s no one-size-fits-all response to what the best email marketing software is—wholly dependent on what you’re trying to achieve, how big your team is, and how tech-savvy you are. Here’s the lowdown in a nutshell:
Platform
Mailchimp
ConvertKit
ActiveCampaign
Sendinblue (Now Brevo)
HubSpot
Best For
Starters, small business
Creators, bloggers
Automation-heavy businesses
All-in-one marketing
Large teams, enterprise
Starting Price
Free plan
$9/month
$29/month
Free plan
Free (CRM only) + Paid plans
Based on my experience in the field, I’d recommend Mailchimp or Sendinblue for starters, ConvertKit for creators, and ActiveCampaign for HubSpot for those who are scaling with robust automation and CRM capabilities.
Whatever you do, keep in mind: it’s not the tool—it’s how you use it.